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Video May Be Key to Reducing Work-Related Stress


Stress in the workplace may seem like nothing new, but studies show that modern professionals feel more stress than any generation before. In fact, the American Institute of Stress reports that 75% of employees feel that their on-the-job stress is significantly more than a generation ago.


And extended office strain is nothing to take lightly. “Chronic stress, experiencing stressors over a prolonged period of time, can result in a long-term drain on the body,” says the American Psychological Association. “As the autonomic nervous system continues to trigger physical reactions, it causes a wear-and-tear on the body. It's not so much what chronic stress does to the nervous system, but what continuous activation of the nervous system does to other bodily systems that become problematic.”


Marketing responsibilities in particular can be a major cause of workplace drama. One study found that those who worked in marketing were stressed 3.84 days out of the week, whereas those who worked in real estate were only stressed 2.61 days per week. Arts, recreation, and retail also topped the list, with transportation and warehousing representing the least stressful industries.


So why is it that those in charge of marketing responsibilities feel the most stress? Is it because this kind of work has a larger audience? Is it because the modern content market is extremely oversaturated, causing marketers to feel an increased sense of competition when it comes to reaching customers? Possibly. Other sources, according to one study on stress in marketing jobs, could be complicated or too much work, long or erratic hours, and lack of control over resources.


But one of the leading causes of work-related stress - regardless of industry - may be unsurprising. Deadlines are the leading stressor of employees, says CareerCast. Despite all the talk about project management and timeline planning, deadlines are unavoidable.


Bentley Media Group’s new turbo-charged editing is one way to handle those deadlines like a pro. We can take eligible projects from concept to completion in less than 24 hours. From commercials and training videos to event recaps and promotions, video has repeatedly been proven as one of the most effective ways to reach an audience. In the next few years, it’s even expected to make up more than 80% of all internet traffic, proving that no matter what your work responsibilities are, chances are that video will play a part in them moving forward.


Even with a looming deadline, Bentley Media Group is experienced at helping clients make the tough calls on a tight turnaround. The results are crafted with superior attention to detail, support with on-set decision making, and high-quality and effective storytelling that took years of experience to develop.


So check your calendar, figure out exactly what you’re dreading, and consider how video communication might be able to lend a hand. With eligible products in-hand within only 24 hours, we’ve got no time to waste.

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